Put Social Back Into Social Media

Alison Masniuk Brand Coaching, Brand Identity, Social Media

Navigating the social media frontier comes with its ups and downs (and sideways) for brands and businesses. I often hear people say, “I need more social” but what does that really mean? How does incorporating more “social” benefit your business long-term? In a previous blog, I had touched on the topic of How to Gauge …

Build Brand Advocates Through Social Storytelling

Alison Masniuk Social Media

A shift is on the digital horizon where brands are being put to the test for sustainability and creativity. The demand for a social presence is a prerequisite to conducting 99% of all business, and that can be accomplished through social storytelling. Furthermore, social presence is crucial for nurturing their customer relationships, industry partnerships, and …