The Secret to Building Consumer Trust

Nicholas Jones Brand Identity, Company Culture

Do you remember when you told your first lie? For myself and most of us, it was pure survival (to avoid dying from embarrassment). For others, it was simply looking good, and for some, well, it was about getting ahead. If you were in that last category and got away with it, then found yourself …

Put Social Back Into Social Media

Alison Masniuk Brand Coaching, Brand Identity, Social Media

Navigating the social media frontier comes with its ups and downs (and sideways) for brands and businesses. I often hear people say, “I need more social” but what does that really mean? How does incorporating more “social” benefit your business long-term? In a previous blog, I had touched on the topic of How to Gauge …

Your Company Culture Is Built On Trust

Alison Masniuk Brand Coaching, Brand Identity

Let’s face it: at some point, we’ve all had a less than desirable experience within an organization that has left us feeling either unfulfilled or under appreciated. Some of the culprits are poor leadership skills and a lack of community inside the company. These feelings have likely stuck with you and shaped your career choices …

Is There An ROI On Branding?

David Schmeikal Brand Coaching, Brand Identity, Design

There was a time when the intellectual capital of an organization was the most important asset to measure a successful company. Things have shifted. It’s now the relationship capital that has become the critical component that will have a consumer want to do business with you. Generating trust in consumers and then making a sale …

A Brand Is How You Make People Feel

Maya Corona Brand Coaching, Brand Identity

When people say “I need a new brand”, what they are usually referring to, is that they need a new logo or identity package. In our experience, this has been an error generated by our side of the creative process. There are some big branding firms who in reality only do brand identity design. (They …

The Value of Brand for Financial Services, Asset Management & Investment Banking Firms

David Schmeikal Brand Coaching, Brand Identity

In a “slow growing” economy the big financial brands maintain their position inside the market with adaptive strategies which maintain their relevance with the ever shifting market. The mortgage meltdown of 2008 and an increasing expectation of “transparency” has the financial industry need to differentiate themselves more effectively. Building brand awareness and driving engagement through …