Build Brand Advocates Through Social Storytelling

Alison Masniuk Social Media

A shift is on the digital horizon where brands are being put to the test for sustainability and creativity. The demand for a social presence is a prerequisite to conducting 99% of all business, and that can be accomplished through social storytelling. Furthermore, social presence is crucial for nurturing their customer relationships, industry partnerships, and …

BRAND IS TRUTH: Lessons from the Market

Nicholas Jones Brand Coaching

Ritesh sells bananas. It’s the truth. They’re fresh, sweet and delicious. Here, try a little slice first. They arrive every day from his family farm on his own truck. His son, Arjan, helps at the stall when he’s not in school. He’s open for business until the bananas are sold. There are no banana labeling, …