A Brand Is How You Make People Feel

Maya Corona Brand Coaching, Brand Identity

When people say “I need a new brand”, what they are usually referring to, is that they need a new logo or identity package. In our experience, this has been an error generated by our side of the creative process. There are some big branding firms who in reality only do brand identity design. (They …

The Value of Brand for Financial Services, Asset Management & Investment Banking Firms

David Schmeikal Brand Coaching, Brand Identity

In a “slow growing” economy the big financial brands maintain their position inside the market with adaptive strategies which maintain their relevance with the ever shifting market. The mortgage meltdown of 2008 and an increasing expectation of “transparency” has the financial industry need to differentiate themselves more effectively. Building brand awareness and driving engagement through …