CASE STUDY #2

THE ARCHITECTS BREAKING OUT OF A BOX

“You’ve changed what somebody had made into a device into an actual truth… I really appreciate that… I think it’s very good… keep doing what you’re doing.”

The visioning process freed the principals to step out from behind the curtain and embrace a new expression that is consistent with their truly passionate and personal way of working. The process confronted the effectiveness of an expired marketing device which was no longer aligned with their culture and direction.


THE ARCHITECTS BREAKING OUT OF A BOX

“You’ve changed what somebody had made into a device into an actual truth… I really appreciate that… I think it’s very good… keep doing what you’re doing.”

The visioning process freed the principals to step out from behind the curtain and embrace a new expression that is consistent with their truly passionate and personal way of working. The process confronted the effectiveness of an expired marketing device which was no longer aligned with their culture and direction.



WHAT WE UNCOVERED

Our dream-catching revealed that the principals really wanted to break out of the box and cross the line into a new realm of risk-taking projects that inspire and innovate. They were also seeking clients with capacity and trust to order large scale projects, like towers. It was time for the wizards to reveal themselves and showcase their truly collaborative creativity with street front exposure.


WHAT WE UNCOVERED

Our dream-catching revealed that the principals really wanted to break out of the box and cross the line into a new realm of risk-taking projects that inspire and innovate. They were also seeking clients with capacity and trust to order large scale projects, like towers. It was time for the wizards to reveal themselves and showcase their truly collaborative creativity with street front exposure.

PRESENT CLIENT CHALLENGE

Architects typically specialize into compartmentalized lead roles on bigger projects, rather than integrating them under one roof with interior design. The industry presents a range of expression from “starchitect” celebrity to wallpaper trends. An ongoing challenge for firms is how to differentiate themselves and grow sustainable, collaborative relationships built on trust between clients, vendors, contractors and partners.

MEET THE CLIENT

Davignon Martin is a uniquely integrated architecture and interior design firm creating buildable structures that last. They’re not afraid of getting their hands dirty on every project while standing with their team and clients to capture the soul of an idea, making it a reality, from the ground up.


PRESENT CLIENT CHALLENGE

Architects typically specialize into compartmentalized lead roles on bigger projects, rather than integrating them under one roof with interior design. The industry presents a range of expression from “starchitect” celebrity to wallpaper trends. An ongoing challenge for firms is how to differentiate themselves and grow sustainable, collaborative relationships built on trust between clients, vendors, contractors and partners.

MEET THE CLIENT

Davignon Martin is a uniquely integrated architecture and interior design firm creating buildable structures that last. They’re not afraid of getting their hands dirty on every project while standing with their team and clients to capture the soul of an idea, making it a reality, from the ground up.



HOW DID WE DO THIS?

We call it a Feed ‘n’ Seed because we feed you and plant the seeds for the future. While we’re enjoying lunch and getting to know each other, we take you on a journey, ten years into the future, to dig deep and uncover the truth. We guide you through a unique vision-questing and dream-catching process for the
direction of your business. We start every client engagement in this way because it works.

WHAT WILL IT DO FOR ME?

The Feed ‘n’ Seed explores what’s possible for you, your team and your business. We harness the raw power of a nonrenewable resource: objectivity. Our process uncovers hidden opportunities and creates a powerful alignment between what you are currently doing and what you would like to see happen for the future, setting the tone for future brand development and marketing efforts.

You’ll receive The Burst, which captures the essence of your future vision. The Burst points to any gaps, identifies what’s missing and provides a glimpse of what you see is possible for the future. Utilize The Burst is yours to keep. It is an invaluable reference for building a full Discovery Session, but it stands on its own as our gift to you and our investment in our relationship.


HOW DID WE DO THIS?

We call it a Feed ‘n’ Seed because we feed you and plant the seeds for the future. While we’re enjoying lunch and getting to know each other, we take you on a journey, ten years into the future, to dig deep and uncover the truth. We guide you through a unique vision-questing and dream-catching process for the direction of your business. We start every client engagement in this way because it works.

WHAT WILL IT DO FOR ME?

The Feed ‘n’ Seed explores what’s possible for you, your team and your business. We harness the raw power of a nonrenewable resource: objectivity. Our process uncovers hidden opportunities and creates a powerful alignment between what you are currently doing and what you would like to see happen for the future, setting the tone for future brand development and marketing efforts.

You’ll receive The Burst, which captures the essence of your future vision. The Burst points to any gaps, identifies what’s missing and provides a glimpse of what you see is possible for the future. Utilize The Burst is yours to keep. It is an invaluable reference for building a full Discovery Session, but it stands on its own as our gift to you and our investment in our relationship.