CASE STUDY #3

The coffee shop startup saving the day

“We enjoyed the big picture thinking; it pushed the limits in terms of where I thought we would be.”

The visioning process created a wider context for the leader of a tech startup to developed accelerated job searches. The exploration reconnected the founder with his humble coffee shop laptop roots and the importance of building beyond the code to creating connections with people.

The coffee shop startup saving the day

“We enjoyed the big picture thinking; it pushed the limits in terms of where I thought we would be.”

The visioning process created a wider context for the leader of a tech startup to developed accelerated job searches. The exploration reconnected the founder with his humble coffee shop laptop roots and the importance of building beyond the code to creating connections with people.


WHAT WE UNCOVERED

Our dream-catching revealed that the outer facing expression of his newborn brand was a faceless, self-automated tech summer offer.

But his inner dream was aligned with presenting a much warmer, human welcome.

His true offering was an invitation onto a path of life guidance and enrichment with a scientific matchmaking program powering the back-end.


WHAT WE UNCOVERED

Our dream-catching revealed that the outer facing expression of his newborn brand was a faceless, self-automated tech summer offer.

But his inner dream was aligned with presenting a much warmer, human welcome.

His true offering was an invitation onto a path of life guidance and enrichment with a scientific matchmaking program powering the back-end.

PRESENT CLIENT CHALLENGE

The humble startup was born in an oil city that recently experienced massive layoffs resulting in record unemployment.

Finding a better way to match existing jobs with job seekers, doing it faster and making it easier, would powerfully exploit and expand this market opportunity.

Positioning themselves from a commitment to serve the solution with their software would be powerful.

MEET THE CLIENT

Acuspire really did start with coding and contracts in a coffee shop. They have an ambitious global vision and are currently testing and refining the service with job-seeking candidates in the local market.


PRESENT CLIENT CHALLENGE

The humble startup was born in an oil city that recently experienced massive layoffs resulting in record unemployment.

Finding a better way to match existing jobs with job seekers, doing it faster and making it easier, would powerfully exploit and expand this market opportunity.

Positioning themselves from a commitment to serve the solution with their software would be powerful.

MEET THE CLIENT

Acuspire really did start with coding and contracts in a coffee shop. They have an ambitious global vision and are currently testing and refining the service with job-seeking candidates in the local market.



HOW DID WE DO THIS?

We call it a Feed ‘n’ Seed because we feed you and plant the seeds for the future. While we’re enjoying lunch and getting to know each other, we take you on a journey, ten years into the future, to dig deep and uncover the truth. We guide you through a unique vision-questing and dream-catching process for the
direction of your business. We start every client engagement in this way because it works.

WHAT WILL IT DO FOR ME?

The Feed ‘n’ Seed explores what’s possible for you, your team and your business. We harness the raw power of a nonrenewable resource: objectivity. Our process uncovers hidden opportunities and creates a powerful alignment between what you are currently doing and what you would like to see happen for the future, setting the tone for future brand development and marketing efforts.

You’ll receive The Burst, which captures the essence of your future vision. The Burst points to any gaps, identifies what’s missing and provides a glimpse of what you see is possible for the future. Utilize The Burst is yours to keep. It is an invaluable reference for building a full Discovery Session, but it stands on its own as our gift to you and our investment in our relationship.


HOW DID WE DO THIS?

We call it a Feed ‘n’ Seed because we feed you and plant the seeds for the future. While we’re enjoying lunch and getting to know each other, we take you on a journey, ten years into the future, to dig deep and uncover the truth. We guide you through a unique vision-questing and dream-catching process for the direction of your business. We start every client engagement in this way because it works.

WHAT WILL IT DO FOR ME?

The Feed ‘n’ Seed explores what’s possible for you, your team and your business. We harness the raw power of a nonrenewable resource: objectivity. Our process uncovers hidden opportunities and creates a powerful alignment between what you are currently doing and what you would like to see happen for the future, setting the tone for future brand development and marketing efforts.

You’ll receive The Burst, which captures the essence of your future vision. The Burst points to any gaps, identifies what’s missing and provides a glimpse of what you see is possible for the future. Utilize The Burst is yours to keep. It is an invaluable reference for building a full Discovery Session, but it stands on its own as our gift to you and our investment in our relationship.