Our Corporate Shaman’s personal reflection of 2018’s The Gathering and the guiding markers to surviving the conference. The Gathering is an annual convergence of brand voices staged in February, and hosted for the fifth consecutive year, in Banff, Alberta, Canada.
The Secret to Building Consumer Trust
Do you remember when you told your first lie? For myself and most of us, it was pure survival (to avoid dying from embarrassment). For others, it was simply looking good, and for some, well, it was about getting ahead. If you were in that last category and got away with it, then found yourself …