The Secret to Building Consumer Trust

Nicholas Jones Brand Identity, Company Culture

Do you remember when you told your first lie? For myself and most of us, it was pure survival (to avoid dying from embarrassment). For others, it was simply looking good, and for some, well, it was about getting ahead. If you were in that last category and got away with it, then found yourself …

What Being a Gamer Taught Me About Balance and Recharge

David Schmeikal Entrepreneurship

My name is David, I am the Brand Alchemist for the Rivitt Collective. I bridge the intersection between people, ideas and technology and believe that without a willingness to build real relationships, you’re missing out on a critical resource, Trust. I am also the Collective’s resident Jedi and I play in all sorts of digital …

Put Social Back Into Social Media

Alison Masniuk Brand Coaching, Brand Identity, Social Media

Navigating the social media frontier comes with its ups and downs (and sideways) for brands and businesses. I often hear people say, “I need more social” but what does that really mean? How does incorporating more “social” benefit your business long-term? In a previous blog, I had touched on the topic of How to Gauge …

Vision-Questing and Dream-Catching in the Boardroom

Nicholas Jones Brand Coaching

Where do ideas come from? What’s the source of invention, when you start from nothing? Why does inspiration just seem to… well, inspire us (from nowhere)? We’ve been looking at these and other (deeply philosophical, with a serious face) questions while coaching and supporting our clients in the first stage of brand building. The answer …

Your Company Culture Is Built On Trust

Alison Masniuk Brand Coaching, Brand Identity

Let’s face it: at some point, we’ve all had a less than desirable experience within an organization that has left us feeling either unfulfilled or under appreciated. Some of the culprits are poor leadership skills and a lack of community inside the company. These feelings have likely stuck with you and shaped your career choices …

Build Brand Advocates Through Social Storytelling

Alison Masniuk Social Media

A shift is on the digital horizon where brands are being put to the test for sustainability and creativity. The demand for a social presence is a prerequisite to conducting 99% of all business, and that can be accomplished through social storytelling. Furthermore, social presence is crucial for nurturing their customer relationships, industry partnerships, and …

BRAND IS TRUTH: Lessons from the Market

Nicholas Jones Brand Coaching

Ritesh sells bananas. It’s the truth. They’re fresh, sweet and delicious. Here, try a little slice first. They arrive every day from his family farm on his own truck. His son, Arjan, helps at the stall when he’s not in school. He’s open for business until the bananas are sold. There are no banana labeling, …

Is There An ROI On Branding?

David Schmeikal Brand Coaching, Brand Identity, Design

There was a time when the intellectual capital of an organization was the most important asset to measure a successful company. Things have shifted. It’s now the relationship capital that has become the critical component that will have a consumer want to do business with you. Generating trust in consumers and then making a sale …

A Brand Is How You Make People Feel

Maya Corona Brand Coaching, Brand Identity

When people say “I need a new brand”, what they are usually referring to, is that they need a new logo or identity package. In our experience, this has been an error generated by our side of the creative process. There are some big branding firms who in reality only do brand identity design. (They …